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Transactional email and marketing email both deliver their own purpose. In this article, we can help you to identify which email service you must choose.

There are multiple reasons or objectives to sending emails. For example If you are having eCommerce website which send order confirmation, notifications, account updates, newsletter, coupon, promotion or any other email communication. Then there is a chance that you have to use Transactional and marketing emails.

What is a Marketing email?

Marketing email also known as “promotional” email.
Marketing email is a communication to promote your business, products and services.
Marketing email service helps you to develop relationships between you and your potential customers/clients.
Emails in this service are bulk distributions to many recipients at a time. So marketing email might have low email deliverability.

Examples of marketing email:

  • Promotional email
  • Welcome Email
  • Newsletters
    Follow Up Email
  • Brand Awareness

What is a Transactional email?

Transactional email also known as “triggered” emails. Transactional email sent programmatically by a system after user’s interaction.
Email in this service is personalized and typically sent to individuals one at a time.

Customer expect to receive transactional communication and that’s why transactional email service having ability to deliver email to customer’s inboxes.In other words we can say Transactional email having high email deliverability.

Examples of transactional email:

  • Account Information
  • Order Confirmations
  • Password reset
  • Registration badges
  • Financial communication
  • Bills and receipts

What is email deliverability?

Email deliverability is measured by the success of your emails deliver to customer’s inboxes.
If your emails having issue with high bounce rate or flagging as spam, then your email deliverability is low.

Conclusion : Separate out your transactional and Marketing emails using different domains or subdomains


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