Lead Generation connection with Lead Funnel
Your lead generation channel should be connected with your lead funnel to help you identify at what stage is the lead in the buying journey.
This process is where all your stage wise campaigns, communications and performance analysis tools are integrated.
These tools will give you total control over the lead conversions and also help you analyze your performance.
The integration of Lead generation with Lead funnel will create 3 stages.
- Top of the funnel (TOFU)
- Middle of the funnel (MOFU)
- Bottom of the funnel (BOFU)
Your marketing campaigns will depend on these 3 stages broadly.
For example if a lead is at the top of the funnel, it is better to focus your efforts on making them aware of the product rather than making a sale.
Similarly for the leads in Middle of Funnel, focus your efforts on providing information about your product or service that will help the prospective customers to evaluate and increase confidence in your product.
And going down, in the Bottom of the Funnel, concentrate your efforts on conversion (making a sale).